Verified Impressions Intercepted
↑ Live — updating every 400ms
impressions analyzed today
Fraud Interception Rate
Avg Client ROAS
ROAS
post-Signal activation
Budget Recovered This Quarter
across active Signal accounts
Bid Analysis Latency
per bid request — real-time interception
War-room visibility.
Every bid. Every channel. One dashboard.
42% of programmatic spend
never reaches a human eye.
For every $1,000 you allocate to programmatic, only $439 delivers a viewable impression to a real person. Here's the full evaporation map.
Budget Evaporation Map
Per $1,000 programmatic investment
Gross Budget
What you allocate
DSP / SSP Fees
Platform rent ~25%
Data & Verification
Targeting overhead ~8%
Invalid Traffic
Bots & click farms ~18%
MFA Inventory
Made-for-ad sites ~7%
Verified Human Attention
What actually works
Of every $1,000 spent on programmatic
$439
reaches a human
Global Fraud Loss
$41.4B
Projected global ad fraud losses in 2025, up from $37.7B in 2024.
Unrealized Media Value
$26.8B
Ad budget that never reaches consumers — Q2 2025. Up 34% in two years.
IVT Budget Loss
15–30%
Of your budget lost to invalid traffic before a single real impression is served.
The cost of inaction
compounds every quarter.
DTC brands and agencies that deployed Signal in Q3 2025 recovered an average of 31% of previously wasted spend within 60 days.
Nomad Outfitters recovered $218K in Q4 ad spend within 47 days.
Running $340K/month across Meta and programmatic, Nomad's ad ops team had no visibility into where 38% of their budget was going. Signal's interception layer identified bot traffic clusters and MFA inventory siphoning $4,600/day before a single legitimate impression was served.
$218K
Budget Recovered
47
Days to ROI
+2.1×
ROAS Lift
Performance Comparison
Before vs. After Signal
Nomad Outfitters — 60-day window
ROAS
CPC
IVT Rate
Valid Impressions
Signal activated on Sep 12, 2025
"We were flying blind. Signal showed us that 23% of our Meta spend was hitting bot clusters before we ever saw a real click. That's $70K/month we're now putting into verified placements."
Marcus Chen
VP of Growth, Nomad Outfitters
Milliseconds decide
where your money goes.
Most fraud detection tools analyze a sample. Signal ingests the complete live bidstream and acts before the bid clears — not after the damage is done.
Full Bidstream Ingestion
Signal ingests the complete live bidstream — not a 1-in-10 sample. Every bid request analyzed, every channel covered, zero blind spots.
100%
of bid requests analyzed
ML Fraud Classification
Our ML models cross-reference 3.2B fraud signals per hour against live traffic patterns — bot signatures, device spoofing, MFA inventory fingerprints.
3.2B
fraud signals/hour
Bot traffic
Device spoofing
MFA inventory
Real-Time Bid Rerouting
Flagged bids are intercepted in <12ms — before clearing. Budget is automatically rerouted to verified human inventory on your approved publisher list.
<12ms
interception latency
97.3%
Fraud interception rate
0.53%
Residual fraud rate (vs 8.99% industry)
$41M
Budget recovered — Q1 2026
1B+
Bid requests analyzed daily
Find out exactly where
your budget is leaking.
Our team analyzes your live bid data and delivers a precise waste map within 48 hours. No commitments. No cost. Just the data.
What's in your audit
IVT source map
Exactly which traffic sources are serving bots
Waste percentage breakdown
Per channel, per placement, per day-part
ROAS recovery estimate
Projected lift if waste is intercepted
Action plan
3 immediate optimizations your team can execute
200+
Audits completed
48hr
Delivery time
$0
Cost to you
4.9★
Avg audit rating